WHY HIRE ME
Creating a desirable, feasible and viable product idea takes time & effort.
SERVICES
Everything you need to start and run your business.
0-1 Startup Sprints
Build products that solve real problems and achieve sustainable growth. I partner with startups to achieve this through rigorous validation, strategic design and targeted marketing to minimise costly mistakes. I'll guide you from the initial concept to a successful market launch with the following services:
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Product discovery & validation
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Business essentials
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Product & website design
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Product marketing
Career Mentoring
Navigate your career journey with clarity and confidence. I provide personalised mentoring to help you overcome challenges, identify opportunities, and achieve your professional goals, focusing on:
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Writing resume & cover letter
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Building a portfolio
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Preparing for interviews
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Understanding your career pathways
PROJECTS
Learn how I help startups & scaleups launch and grow their business.
Brands I have worked with.
RESOURCES
Ideas & insights on marketing, career building & more.
It truly impressed me to see how quickly Mohana was in understanding & executing tasks that seemed difficult.
Eli David, CEO, StartupBlink
What truly set Mohana apart was her commitment to understanding my professional aspirations and broader lifestyle goals.
Po-Yen Chang, UQ Business Graduate
But designing, building, marketing, and selling it? It’s a whole new level of "ouch" (you know where you feel it).
With budget cuts, fierce competition, shrinking VC funding, layoffs, and a generally shaky economy, the current startup landscape is, let's be honest, a bit of a dumpster fire. And these challenges impact everyone from early-stage startups to established scaleups.
One of the biggest pain points, regardless of your stage? Finding the right talent. For early-stage companies, it's about building the foundation and analysing product-market fit with limited resources. For scaleups, it's about maintaining momentum and filling crucial skill gaps without breaking the bank.
While hiring a team of specialists seems like an answer, it is time-consuming and a ton of work. And even if you go the agency route, you still need someone in-house to manage them and provide the strategy and data.
So, with all that’s going on… why not hire a generalist for now to put out some fire and start building something solid?
I offer a versatile, generalist approach. I can handle a wide range of marketing, design, and business needs, acting as an outsourced individual contributor/strategic advisor. It's especially valuable for startups and scale-ups with limited resources who need someone who can "wear many hats."
I offer both. I can provide ongoing support as a fractional marketing partner or work on specific projects, depending on your needs.
I understand this concern. While I can manage a wide range of tasks, I'm upfront about my capacity and will decline projects if I believe I can't deliver the highest quality of work. I also prioritise tasks based on their impact and urgency and am adept at pivoting and adjusting strategies as needed. My focus is on delivering exceptional results, not overextending myself.
I prioritise tasks and projects based on immediate business needs, estimated time to execute, and potential impact on key results. I use project management methodologies and tools to effectively manage my time and ensure that all projects stay on track.
FAQs
Answers to the what's, why's, and how's.
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